Hello Bluebyrd
We built Hello Bluebyrd’s email marketing, social channels and blog from scratch, focusing on brand storytelling, parenting tips, curated shopping lists, expert advice and lifestyle insights - all while supporting their mission.
Client: Hello Bluebyrd is a baby & children’s marketplace that carefully curates the best, purpose-driven brands. With every item purchased, they donate three meals to children in need.
Challenge: Hello Bluebyrd wanted to curate a community of companies, consumers and creators who are all on a mission to building a better place for our kids. With their brand launch, they needed to quickly raise brand awareness and grow customers.
Ask: To grow brand awareness on social, increase sales with automated funnels and email marketing, share parenting advice with a brand blog and to build a community around their mission.
Services: Full-service strategy, content creation and platform management across social, email and blog platforms.
The Results
20K+
impressions within two months on social platforms
12%
engagement rate compared to industry avg. of 2.8%
28%
click-through rate on Instagram
7.67%
click rate on weekly email marketing


