Welcome to the social proof collective

A social media masterclass giving small biz owners insights, confidence & community.

we’re sharing our big agency expertise with small biz founders and their teams.

The Social Proof Collective was created with small businesses in mind - from lifestyle brands to boutique shops, consultants to nonprofits and more. It’s built so you can DIY your social with more intention and knowledge.

Led directly by our founder Maggie Glenski, we will help you build the confidence and knowledge you need so that all the time, effort and resources you spend on social will work.

We're teaching small biz owners how to be successful on social.

We're teaching small biz owners how to be successful on social.

what makes usUnique

We’re teaching the “why” and the “how” —

We’ll build a social playbook together (the why), but we don’t stop there. We’ll also teach you the ins and outs of social (the how) so you can be successful.

We’re hands-on —

There’s no better way to learn than by doing it yourself, which is why we include time for you and Maggie to review your work from the class.

We’re a community —

This is built with community in mind. You’ll learn and grow alongside other founders who are seeking support, friendship and collaboration.

The Social Proof Collective is a good fit for small business Owners who are:

Needing more direction for their brand on social

Wanting to better understand how the platforms work

DIYing their brand’s social (or providing direction to junior team members)

Seeking community, collaboration and accountability support

What You’ll Learn in our masterclass

The Social Proof Collective is a six-week course. Each class is dedicated to a specific topic and will include exercises to help you create your brand’s strategic playbook. These exercises are meant to be completed on your own, though you will have time to review them with Maggie.

Curriculum

Week 1 - Introductions, Overview & Key High-Level Strategies

Get to know other founders and their businesses

Discuss our masterclass process and goals

Kick-off your social playbook by outlining key strategies

Week 2 - Determining Your Content Buckets

Learn how to find the right content buckets for your brand

Discover how many content buckets you should have

Discuss how to know if a content bucket will work

Week 3 - Creating a Content Calendar 

Brainstorm key moments together and define the right ones for you

Learn how to create an effective content calendar

Discuss cadence and how often you should be posting

Week 4 - Defining Your Brand’s Look & Feel + Tone & Voice

Learn what a look/feel and tone/voice are and why they’re important

Determine the right look/feel

Uncover your brand’s personality in messaging

Week 5 - How to Win On Instagram & LinkedIn

Learn Instagram and LinkedIn’s algorithms and how they work

Discover optimizations you can make to your profiles

Determine ways to win on the platforms

Week 6 - Reporting & Resources

Gain understanding on metrics and how to analyze them

Learn how you can more efficiently post and manage your account

Discover recommended tools and resources to use moving forward

What Attendees Say

  • "This was the best possible situation for me to learn what I needed to know about social media. Truly was the best money spent since I've opened my business."

    — Susan Hatten, Founder of Lalli’s Boutique

  • "It was exactly what I was looking for as a new business owner trying to figure out how to show up on social media in a way that felt authentic and realistic. The course was educational, motivational, supportive and empowering. I honestly can't recommend it highly enough."

    — Jessica Azar, Founder of The Sundry KC

  • "I would 100% recommend. It's given our company a great structure for how to do social thoughtfully. The social media content calendar alone was worth the cost of this course."

    — Ellen Trakas, Co-Founder of Trakas + Trakas

  • "Maggie is truly exceptional! She offered clear explanations, real-world examples, and valuable insights into the ever-changing social media. I highly recommend this course to anyone looking to deepen their knowledge of social media marketing."

    Theresia Kirby, Director of Recruiting at GS Enterprises

Our masterclass is currently in session

Join our waitlist to be notified when future sessions are available.

Meet your Instructor

Hi, I’m Maggie - Founder & CEO of Wrinkle’s Content Studio. I am an award-winning advertising leader who gained expertise by managing global brands like Gatorade, Tropicana, Dannon and more.

After working in big agencies for 10+ years, I started Wrinkle’s to collaborate with female-founded lifestyle brands. I’m on a mission to provide big agency experience at a fraction of the cost.

I started the Social Proof Collective to help a small niche of lifestyle brands - local brick-and-mortars, studios, boutiques and small businesses. It’s these brands that often need the most support, yet they struggle to find it due to lower capital and resources.

I intentionally built this masterclass to provide founders with three things: education, confidence and community.

At a time when social platforms are crowded, it’s more important than ever to know how the platforms work and how to stand out on them.

And if there’s one thing I’ve learned since becoming an entrepreneur, it’s the power of community. So let’s grow your brand together - with a group of local founders in the Social Proof Collective.

 FREQUENTLY ASKED QUESTIONS

  • Yes! This class is great for both B2B and B2C brands. The information shared in this masterclass is applicable for all founders (and we’ve had attendees join us from all different industries).

  • Yes! All of the key insights Maggie shares in her presentations will be provided to you so you'll have them on-hand when creating content down the road.

  • We know life happens! That's why all of our sessions will include summary write-ups for you to take home - we don't want you to miss any of the good stuff.

  • We welcome more than one attendee per company, however please note that each attendee will need their own individual ticket.

  • We are more than happy to chat with you about other payment options. Please reach out to Maggie to discuss.

  • If there’s not a class available that works for you at this time, you can join our Interest List and we'll reach out when our next cohort launches.

  • Yes! If you go to reserve your spot in a class and discover it's already sold out, you can opt into our Waitlist at that time. We will contact you if an opening arises, otherwise, we will reach out to let you know when a new cohort is launching.