Bootights

We defined a new look and feel for bootights and brought it to life through a product + lifestyle photoshoot. The refreshed visuals resonated with a younger buyer and armed the brand with unique, ownable content.

Client: Built on the mission to provide hosiery that truly merges comfort and style, Bootights is the industry’s first performance moisture-wicking sock and premium tights—all in one.

Challenge: While Bootights had established social accounts, they wanted to grow their reach and improve engagement. The brand was in need of a refreshed strategy that would resonate with younger women looking for comfort in their busy lives.

Ask: Refresh the brand’s look and feel, capture photography for use across all touchpoints, and raise brand awareness with target audience on social.

Services: Content strategy, photoshoot planning, content creation and platform management for social and email.